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Reed Sinopharm--- "Go Green"
2010-11-23
“Go Green” is inevitable and necessary
“Go Green” is an essential component for Reed Sinopharm Exhibitions Co., Ltd to fulfill social responsibility as an enterprise. To reduce the impact of business activities on environment, leadership of the corporation has integrated the green philosophy into various links such as exhibition, service, management and life, called for all the partners and employees to start with themselves and with minor issues to ultimately put the “Go Green” into practice.

Green pharmaceutical and health care exhibitions
Low-carbon economy has opened up a new market space for the pharmaceutical and medical health are enterprises. “Go green” sets up a platform for exhibitors to exhibit and communicate the low carbon times. The sixteen exhibitions held by Reed Sinopharm are the best trade platform to display the latest low carbon products, the most advanced technologies and the most leading trend in the field of pharmaceutical and health care. Xinhua Group, an exhibitor, constantly adjusts the product structure and strongly promotes the low energy-consuming and high value-added preparations in the exhibitions held by Reed Sinopharm exhibitions Co., Ltd. Canon released the globally first movable, portable, dynamic plate-style and energy-saving detector in the pharmaceutical exposition. A majority of companies within the pharmaceutical industry will demonstrate the new technology, new products and new philosophy of low carbon times in the diverse links of industrial chains from product design, production, R & D, circulation and consumption.

Discussion During Seminars Promotes the Low-Carbon Process
Platform of Reed Sinopharm exhibition publicizes lively the national low carbon tax policy, introduces the experience how enterprises in the field of pharmaceutical and health are adjust energy structure and product structure and generalizes the case how an enterprise applies the low-carbon technology independently and innovatively, so as to promote the research, development and production of low carbon medical health products, to accelerate the technological upgrading of traditional industry of medicine products and to improve industry’s international competitiveness.

The Exhibition Popularizes the Science of Low-Carbon Life.
Reed Sinopharm also pays attention to guide the low-carbon life of top consumers in the field of pharmaceutical and health care. Reed Sinopharm attaches much importance to social benefits while achieving good economical returns. On account of higher requirements on safe, healthy and green medicine and medical apparatus and instruments by ordinary people, Reed Sinopharm conducts the “health class” in national pharmaceutical trade fair to publicize safe and healthy medicine, the production, life and consumption pattern of medical heath field among end customers for establishing harmonious interpersonal relationship.

To Create a Green Exhibition Environment with Exhibitors Hands in Hands
As the largest and most influential professional exhibition in Asia in the field of pharmaceutical & health care, Reed Sinopharm is always committed to building comprehensive platform that reflects brand culture and displays brand orientation. It dedicates itself to advocate the booth design and construction notion with the theme of low-carbon green environmental protection and work together with exhibitors to create green exhibition environment. Apart from meeting the demand of exhibitors design and the personalized exhibition effect of booth, the sponsor would comply with the new idea of the current “green exhibition”, using the new type environment-friendly material such as the foldable, detachable, portable and recyclable aluminum alloy to enhance the integrated level of the exhibition, cut down exhibition cost, reduce pollution and create harmonious, fashionable and innovative atmosphere.

Green Operation and Design of the Exhibition
At the initial stage of the exhibition, Reed Sinopharm has formed the solution proposals in booth design in line with the “lean” principle by selecting environment-friendly building material with high efficiency and less hazardous substance. Meanwhile, there are special departments and personnel in charge of the supervision over the environment safety protection and improvement. Sound environment management system is established and a number of human sources and a great deal of capital are invested into the exhibition to guarantee the routine operation of the environment-friendly system.

Green Informatization Offers Great Assistance to the Exhibition.
Reed Sinopharm employs the advanced information technology to informalize a great deal of exhibition materials and information through the low-cost, personalized and perfectly served online service platform.  Many online transaction methods serve as the beneficial supplement to the real exhibition. At the same time, Reed Sinopharm ensures that customers can get the first-hand “Go Green” information of Reed Sinopharm by constantly updating the webpage and activities of “go green”.

Green Certificate Accesses Directly to the Exhibition
Reed Sinopharm exhibition uses green certificate and advocates environmental protection concept. Due to high cost and massive usage of certificates during exhibition, the sponsor are exploring the ways of recycling various certificates, introducing the notion of circular economy into exhibition so that more people will participate in the green environmental protection activity in an easy and feasible way through the platform of exhibitions.  A specific approach is to set up recyclable box in the hall to repeatedly and continuously use the retrieving envelopes and slings. Unspent envelopes in the former exhibitions will be recycled for the next one. Paper ID card worn on the chest without plastic envelope will be gradually promoted in exhibition to save cost and avoid waste.

To acclimatize the trend of a paperless exhibition
Green and environment-friendly paperless exhibition is the trend of global exhibition. In the exhibition scene of pharmaceutical and medical heath field, the exhibitors distribute a large amount of paper product brochures and leaflets, and the exhibition scene is usually scattered with a great amount of papers. While, if exhibitors are appealed to propagandize by using electronic multimedia and recyclable paper,  it will be an energy-saving and environment-friendly option, which also saves a great deal of expenses for the exhibitors in an intangible way.

Provision of Free Environment-friendly Bags
Reed Sinopharm is the first corporation which continuously carries out the activity of “provision of free green environment-friendly bags” in the exhibitions held by it, and tries its best to advocate the slogan of “environment protection starts with using environment-friendly bag” for exhibitors and audiences. It devotes itself to support the policy of green and environment-friendly decree of plastic restriction, to reduce the usage of bags for exhibition data and the damage to environment, to advocate environment-friendly consumption and to pass our decision of environment-friendly concerns.
健康产业领袖峰会,http://www.thishealthsummit.com
中国国际医疗器械博览会,http://www.cmef.com.cn
中国国际医疗器械设计及制造技术展览会,http://www.icmd.com.cn
全国药品交易会,http://www.pharmchina.com.cn
中国健康营养博览会,http://www.nhnexpo.com
中国国际医药原料药、包装、设备展览会,http://www.api-china.com.cn
PHARMPACK,http://www.api-china.com.cn/apipharcn/index.htm
SINOPHEX,http://www.api-china.com.cn/apisincn/index.htm
PHARMEX,http://www.api-china.com.cn/yyflcnss/index.htm
全国新特药品交易会,http://www.newdrugschina.com.cn
中国药店展览会,http://www.dsshow.cn
中国国际保健博览会,http://www.interherb.com.cn
中国康复展览会,http://www.rehabshow.com.cn
中国实验室技术及装备交易会,http://www.chinalabexpo.com
中国国际化妆品、个人及家庭护理用品原料药及包装设备展览会,http://www.pchi-china.com
中华口腔医学会第15次全国口腔医学学术会议(2013年会)暨2013(上海)国际口腔设备器材博览会
上海国际健身与康体博览会
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